2026 How to Start a Footwear Business in Nigeria (Surulere, Lagos) | 7hubent Tech Lagos
"Readers are Leaders" – If you want to grow, open your mind like you open a book. Reading feeds your spirit, sharpens your mind, and sets your business dreams on fire. Today, I want to share a journey that is not only informative but overflowing with value for you – how to start a footwear business in Surulere Lagos and why 7hubent Tech is that angel platform you’ve been praying for.
Why Footwear in Nigeria, Why Now?
Nigeria’s footwear market is like Agege bread – always in demand. People can manage without jollof sometimes (I said sometimes), but they can’t walk barefoot into weddings, offices, or even Owambe. Lagos, especially Surulere, is like the heartbeat of fashion. From Ajah to Ojuelegba, everyone wants sneakers, corporate shoes, slippers, and Ankara-styled sandals.
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Stat Alert: Nigeria’s footwear industry is estimated at over $6 billion annually (PwC report). Imagine getting just 0.001% of that market. That’s millions of naira.
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Surulere has a perfect mix of middle-class families, hustlers, and students. In other words, your customers are already waiting for you.
My Story: How I Jumped Into Footwear Hustle
Back in 2022, I was tired of "browsing jobs" without job. One day at Ojuelegba bus stop, I saw a guy selling handmade slippers. Before I blinked, he sold five pairs in 30 minutes. That day, my entrepreneurial bulb switched on like NEPA on a good day.
I started small – bought ten pairs from a shoemaker at Mushin, advertised on WhatsApp, and sold out in two days. The real jackpot happened when I discovered 7hubent Tech. They offered me free business adverts to an audience of almost 980,000 daily views. Boom! My small footwear hustle blew up like Wizkid’s first single.
Step-by-Step Guide: How to Start a Footwear Business in Surulere Lagos
1. Research the Market
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Check what’s trending: sneakers, Italian shoes, Ankara sandals, or slippers.
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Walk around Surulere markets like Tejuosho and Ojuelegba.
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Spy on competitors, learn their prices, and spot their weak points.
2. Find a Reliable Supplier or Learn Production
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Connect with shoemakers in Mushin, Aba, or even local cobblers.
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Better still, learn the craft – it’s not rocket science.
3. Register Your Business
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CAC registration helps you look serious, not just like "that guy with a bag of shoes."
4. Create a Brand Name
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Something sharp, Nigerian, and catchy. (E.g., "StepUp Naija" or "WalkWell Surulere").
5. Advertise Like Mad (But Smart)
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This is where 7hubent Tech comes in. Free advertising on WhatsApp groups, social media, and their websites.
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Contact them via www.7hubent.com.ng or www.lagoswiki.com.ng. Or chat via WhatsApp: +2349077131487.
Why 7hubent Tech is Your Best Friend in 2026
7hubent Tech is not just another random Lagos blog. It’s:
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Nigeria’s first educative entrepreneurial website.
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Over 980,000 daily views (yes, that’s nearly 1 million eyes every day).
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A free platform to advertise your hustle and get real customers.
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Follow them @7hubent on Facebook, Instagram, Twitter.
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Watch this free YouTube tutorial on Growing Your Business Online.
2026 How to Start a Footwear Business in Nigeria (Surulere, Lagos) | 7hubent Tech Lagos
Business Growth Motivation (Punchy Tips)
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Don’t wait for perfect capital – start with small money, grow with big brain.
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Consistency is sexier than talent.
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Brand yourself before people brand you.
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Market like you’re the only shoemaker in Lagos.
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Remember: even Dangote started small – it’s your turn.
Encouragement from the Word
As the Bible says in 1 Peter 2:9: “But you are a chosen generation, a royal priesthood, a holy nation, God’s special possession, that you may declare the praises of him who called you out of darkness into his wonderful light.”
In simple words – your hustle is blessed, don’t play small.
FAQs About Starting a Footwear Business in Nigeria
Q: How much do I need to start?
You can start with as little as ₦50,000 – buying wholesale shoes and reselling.
Q: Is it better to sell online or offline?
Both. Online (via 7hubent Tech, Instagram, Jiji) brings you more reach. Offline keeps you grounded in Surulere streets.
Q: Where can I get customers fast?
Post on WhatsApp, Facebook groups, and 7hubent free advert platform.
Q: Is footwear business profitable in Nigeria?
Yes! Profit margins can range from 20% to 60% depending on the shoe type.
Q: Can I do this part-time?
Absolutely. Sell in the evenings or weekends while keeping your day job.
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Final Thought
Starting a footwear business in Surulere Lagos is not just about shoes; it’s about walking into destiny. The question is: are you ready to lace up and step out?
👉 Would you try footwear hustle in 2026? Drop your thoughts in the comments or share this article with a friend who needs inspiration.
🎥 Quick Video Summary
Watch this YouTube video on 7 ways to advertise your business online for free to catch the highlights of this guide.